Split Test Landing Pages Google Ads

From the page menu on the left click ads extensions.

Split test landing pages google ads. From the navigation menu on the left click all campaigns. In turn this can help you increase your revenue and make the most of every visitor who comes to your website. How to run split landing page tests with google ads experiments. Posted by 9 hours ago.

Split testing google ads traffic. This is absolutely free to use but may have a bit of a learning curve. Fortunately google ads has a built in a b testing feature so you don t need to guess i ll show you how the two approaches that ppc professionals use to split test their ads and how to know when you ve found a winning ad. I am using shopify gempages.

So for example you can send half of your traffic to one landing page and half of your traffic to another and then you can see which landing page helps generate more leads or sales. Basically by showing one ad to your audience half the time and a different ad the other half you can better determine which option delivers the best click through rates and cost per click. Settings that previously allowed advertisers to select optimize for clicks optimize for conversions rotate evenly or rotate indefinitely were replaced with the simplified and consolidated optimize or rotate indefinitely. At the end of august 2017 google announced a change to the ad rotation options in adwords campaign experiments.

Google optimize can help you test how well various pages work in getting your visitors to accomplish a specific goal such as purchase a product. Platforms like instapage make it easy to adjust your page elements for split testing in just a few seconds without the help of it. Google ads split testing is ideally suited for determining which ads deliver the greatest return on investment for your e commerce store. You can split test things like ads and landing pages.

There are two ways to split test landing pages inside the google ads dashboard. Split testing google ads traffic. Either you could create duplicate ads with different landing pages in the same non optimized ad group not recommended or you can set up a new campaign experiment. Does anyone know how to split test landing pages while ensuring the user does not get to see the control version.

Google analytics has a feature called content experiments that allows users to split test page variations right in the program. If your hypothesis involved switching the featured image do that. Lander is an affordable option that allows you to create and test landing pages. Make sure your original post click landing page remains the same.

They do have free tools that bloggers with hardly any budget can use namely the a b test significance calculator a b test duration calculator and landing page analyzer. Your first step is to log into your google adwords account and click on campaigns. Split testing is definitely something you should be doing.