Split Test Landing Pages

Though you ll have at least two variants in your a b test you can conduct these experiments with as many pages as desired.

Split test landing pages. A split test compares two completely different versions of a landing page to determine which design aesthetic converts better. Once you re logged in to your getresponse account go to the top navigation row select landing pages and then select manage. Start with a reason to test. Hi shane great post.

Two or more variants enter but only one page leaves. From start to finish here are the steps you should take when conducting a split test. Having a sound landing page testing strategy will help you determine what s best for your landing page in a systematic way instead of just having random ideas applying changes to your landing page praying for success and leaving it until the next random idea hits you. First create a landing page you want to use as the default or control in your test.

As we mentioned before your reason for split testing should be data driven. You can think about a b testing like gladiatorial combat. Using images on landing pages is a common best practice. I m look for a way to split test landing pages but also automatically select the winning variation.

Or just decide on an existing landing page you want to test. Can you guess which one performed better. And if so can you set it up to also automatically pick the wining landing page variation. The split test below shows one original landing page and its variation with the only difference being one has an image and one does not.

Variant is the term for any new versions of a landing page you include in your a b test. There s nothing wrong with split testing but don t get the two confused. How to split test landing pages.